The report notes that organizations are facing an “automation imperative” fueled by AI-based optimism, and that 54% of automation decision-makers say their organization needs to focus more on end-to-end automation rather than workflow and task automation alone. Forrester identifies agentic execution, AI agents that build work patterns based on context and evolving conditions, augmenting fixed workflows, as the market’s main trend, alongside a primary challenge many enterprises face: scaling AI-embedded automation projects from pilot to production without running into multisystem integration gaps, human-interaction breakdowns, or regulatory compliance issues.
